The Loyalty Lunch: A Celebration of Ed&I’s Most Devoted Customers
The Ed&I Loyalty Lunch is an exclusive annual event hosted by the powerhouse team behind @edni.body. A way to show deep appreciation for their most loyal customers.
It’s not just about skincare, it’s about community. A soft, supportive space where real women who have supported the brand can come together in celebration. From the dreamy pastel theme to the thoughtful touches and inclusive energy, it’s clear that Edna and the team see and value every woman in their orbit.
And somehow, this year, I got to be one of them, in the most unexpected, last minute way.
Yesterday morning, I was on the couch with my toddler…
You know the drill… messy hair, one eye open, still in my pjs, sipping cold coffee. I was scrolling Instagram when I saw @edni.body post a story on their Club Confident broadcast channel: “We can’t wait to celebrate with all those invited today ✨ if you’re Auckland based and interested in coming along, we’ve had 1 final spot open up for this special lunch! Like this message if you’d like to fill it and we’ll get in touch with one of you shortly” 🤎
Without thinking too hard, I “liked” the message.
“Why not?” I told myself.
Minutes later, ping!
A DM from Ed&I: “We’d love to have you join us!”
My heart jumped. I turned to Josh (my husband) and said, “OMG… can I actually go?!”
I had one hour to get ready.
From chaos to pastel queen (kind of) 💐
I hadn’t tanned, still had a very visible monobrow, and had no idea what to wear. But I wasn’t going to let any of that stop me. I slapped on some makeup, slicked back my hair, and pulled out a pastel dress (this was the theme) with the tag still on from the back of my wardrobe.
Meant to be. ✨
I jumped in the car and drove from Albany North Shore to Morningside’s beautiful venue, The Glasshouse, a literal Pinterest dream. As I pulled up, a few other girls arrived at the same time, so I didn’t have to walk in alone (thank you, universe).
The Ed&I Loyalty Lunch was everything and more
Even though I didn’t know anyone personally, I immediately felt welcomed. I recognised some familiar faces from the Instagram creator world, and of course Edna Swart and Brie Barrett the powerhouses behind Ed&I. Everyone looked amazing, pastel dresses, glowy makeup, good vibes. The setup was clean, minimal, and elevated (just like the Ed&I brand).
We started with a bubbly on arrival, 🥂 A chance to mingle and chat, the most gorgeous photo ops (yes, the cake was art) And a literal feast once we were seated , hands down the most stunning table setup I’ve ever seen.
The whole space radiated pastel elegance, feminine energy, and pure good vibes.
We were then invited to take our seats
The long table was beautifully styled. Elegant drapes cascaded over us, a minimal colour palette gave a calming feminine feel, and the most extravagant table cloth I’ve ever seen. Before we tucked into our food, Edna gave a short welcome speech. It was humble and sentimental, just a genuine thank you to the people who’ve supported the brand. You could really feel the love behind it.
Then the food came out, and oh my gosh, it was delicious. A proper sit down meal with delicious homestyle options to choose from. We had roast potatoes, baby carrots, spicy chicken, and beef cheek lasagna. Everyone was relaxed, chatting, and just enjoying being there.
After lunch, we floated around a bit more 🥂 🍰
Some of us headed back over to the photo area, others went to admire the cake (which honestly looked too pretty to cut). We took a few more snaps, caught up with people we hadn’t spoken to yet, and just soaked it all in.
Eventually, the cake did get cut and yep, it tasted as good as it looked. Deliciously light and tangy lemon meringue! 👌🏻
Beauty, connection, and matcha 💚🍵
To finish off, we were treated to hot match tea from The Matcha Club, which was such a cute touch and oh so delicious. Then just before heading out, we were gifted the brand new Cuppa Tea Cleanser from Ed&I’s skincare range.
The funny thing is, I’d literally just ordered two a couple days before, during launch, and now I’ve got three! No complaints though. I already know I’m going to go through it quickly.
A reminder to just say yes
Yesterday reminded me that magic happens when you go for it, even if you haven’t tanned, even if your eyebrows need waxing, even if you feel a little out of place. You never know what’s waiting on the other side of just showing up.
I left feeling:
So inspired by the women I met, energised by the diverse, inclusive community and incredibly grateful to Ed&I for making me feel seen.
This wasn’t just a lunch, it was a full body reminder that there’s space for softness, success, and sisterhood in the same room.
Final thoughts…
If you’re in your creator era and wondering if you belong, you do.
And if you ever get that spontaneous invite… go. Even with a monobrow.
Or…
If you’ve been watching Ed&I in the background and wondering if you should try their products! Do!
You can purchase products via this link for $15 off your first order. (If you purchase, I’ll also receive a discount when I order next)
I’ve been using their products since they launched 6 years ago so I would say I’m an OG customer. I can hands down genuinely say I absolutely adore each and every product! My stand out being “With Milk” and now the new “Cuppa-T” cleanser. 👌🏻👌🏻
And… you could be there next year! ✨
And you never know… maybe you’ll love their products so much you end up being able to go to these events too! 🥂 The best way to earn an invite is to join their Self Love Club. Those who make their way up to the “exclusive tier” have a good chance. BUT! That’s not the only way. They also do giveaways, announcements on their broadcast channel, and random picks.
I was lucky enough to gain a spot through the broadcast channel. Although I’m an OG and have done a fair few orders I’m not quite at the “exclusive tier” so it just made it so much more special to get that invite. I love that it’s not about being an influencer or having a following. It’s a real down to earth (but oh so glam) community event where real women get to mingle, enjoy a gorgeous lunch, and share why they love the Ed&i brand and products so much.
Please remember, if you have any questions or resonate with this blog post in anyway, leave a comment or email me via the contact page. I love connecting!
With so much love,
Jasmine Xx